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Montenegro, Portugal, Dubai or Greece and What Does €1 Million Actually Buy ?

Douglas McFarlaneSeptember 6, 2026

International property advertising has a wonderfully simple way of presenting value. A photograph of a villa appears beside a price, usually accompanied by sunshine, water and just enough information to encourage the viewer to imagine moving there.

Comparing international property on price alone is much harder. One million euros can purchase dramatically different homes depending on whether the search begins in Montenegro, Portugal, Dubai or Greece, but the physical property is only part of what is being bought.

Location, infrastructure, taxation, accessibility, maintenance, local regulation and the maturity of the property market can be just as important as the number of bedrooms.

Montenegro

Montenegro remains one of the more intriguing propositions on the Adriatic. Its coastline, mountains and growing luxury infrastructure have attracted international attention, particularly around the Bay of Kotor and established marina communities.

A million-euro budget can potentially offer substantial lifestyle value, although prices vary considerably between prime waterfront developments and properties farther from the most established locations. Buyers attracted by the apparent value need to consider the same fundamentals they would in a more mature market, including title, construction quality, management costs, accessibility and eventual resale demand.

The attraction is that Montenegro can combine a sense of discovery with an increasingly sophisticated luxury market.

Portugal

Portugal offers almost the opposite proposition. It is already firmly established among international buyers, with Lisbon, the Algarve and other desirable regions having attracted substantial overseas demand.

A million euros remains a meaningful budget, but buyers should not expect Portugal’s most desirable locations to feel inexpensive. Prime areas have been discovered many times over.

What buyers receive in return is maturity. Infrastructure, international schools, airports, healthcare, restaurants and an established ecosystem serving overseas residents can make the practical experience of ownership considerably easier.

Sometimes the premium is not for the property itself but for everything surrounding it.

Dubai

Dubai changes the comparison again. The market offers everything from apartments in internationally recognised developments to villas within large master-planned communities, with a continuing pipeline of new construction providing buyers with enormous choice.

That choice can itself become a challenge. Developer reputation, service charges, location, completion status and the distinction between off-plan and completed property all deserve scrutiny.

A million euros can purchase an impressive home, but the reason somebody chooses Dubai may extend well beyond the property. Business, taxation, connectivity and year-round services can be central to the decision.

Greece

Greece cannot really be considered a single property market. Athens is different from Crete, which is different from Corfu, which is different again from Mykonos or one of the country’s less internationally recognised islands.

For buyers seeking a Mediterranean second home, the emotional attraction can be enormous. Villas with sea views, traditional properties and modern developments can all fall within a substantial budget, depending heavily on location.

Island ownership, however, introduces practical considerations that photographs rarely convey. Flight schedules, ferry connections, maintenance, seasonal businesses and access to services can all become important once a holiday property becomes something that has to be managed year after year.

Which gives you the most for your money ?

That depends on what you mean by more.

More floor space is relatively easy to measure. More lifestyle, convenience, liquidity or long-term usefulness is not.

A smaller property in a mature, highly connected location may be worth considerably more to one buyer than a spectacular villa somewhere they struggle to reach. Another buyer may happily sacrifice convenience for privacy and space.

The purpose of comparing international markets should therefore not be to declare a winner.

It is to understand what each market asks you to compromise in return for what it offers.